The German Bundesliga’s strategy of intertwining international media-rights agreements with ancillary brand-building and football development activities has continued in its deal with Indonesian OTT and pay-television platform Mola TV.
LaLiga Business school. The content will also be covered by the 24-hour LaLigaTV channel, which is available in several countries around the world through tie-ups with various rights-holders.Three new programmes will air from this weekend as part of the LaLiga StayAtHome initiative. European Super Cup. It’s a test where we have the same money we had – we got a little bit more than we had, but we are happy.“In India the games are not only shown on the La Liga Facebook page, but also on the two competing teams’ Facebook accounts. Japanese media platform SportsNavi has rekindled its connection to LaLiga by becoming the first official media partner of the Spanish football competition in Japan Jump to navigation Jump to search.
Powered by TV Sports Markets, our service is the most trusted in the sports media “This is not a case of us leading or not. We already have the money, now we need the exposure.“In other territories it is the same issue. sports providing the most accurate data and analysis on media rights deals. Hungarian commercial and pay-television broadcaster TV2 has renewed rights to Spain’s LaLiga, as it looks to secure key rights to retain its dominant position amid new competition. SportBusiness has a strict internal policy governing the collection, analysis and cleansing of data. So why not? The network has, however, retained non-exclusive rights to every La Liga game until the end of this season, and despite the streaming service’s struggles in the UK, Soler says La Liga does not regret the decision to team up with a broadcaster that has already served the league well in other markets.“We have had different agreements with Eleven in other countries like Belgium, Poland and Portugal,” he begins, “and the experience with them is working well, especially in Poland and Belgium. When news broke back in May last year that multinational broadcaster Eleven Sports would be launching in the UK with exclusive rights to La Liga, it was greeted with some scepticism by a fanbase that had become accustomed to watching the likes of Lionel Messi and Antoine Griezmann as part of their Sky Sports subscription package.That scepticism soon turned to frustration when Eleven, which operates as a streaming subscription service in the UK, failed to secure a linear carriage deal with any of the main TV operators, leaving La Liga without traditional exposure in a key market, and a soccer-hungry audience with limited access to one of Europe’s top leagues.When the two parties moved to renegotiate their deal in December, the likelihood was that Eleven would be losing exclusivity on its rights as La Liga made it clear that it would be going in search of a traditional broadcast partner.Then, at the end of February, the league announced deals with two broadcasters, as pay-TV channel Premier Sports agreed to take on four games each week, while commercial broadcaster ITV landed a deal to bring top-flight club soccer matches back to free-to-air in the UK for the first time since Football Italia was on Channel 4.“We always balance exposure and money – we always balance both things,” Soler tells SportsPro. So each game is seen in three accounts – the league account and the two contenders.”In addition to Facebook in India, La Liga holds a rights agreement in Japan with over-the-top (OTT) broadcaster DAZN, which also shows Spain’s top tier in Germany, Austria and Switzerland.At the start of this year, meanwhile, La Liga agreed a deal to have all matches from its second-tier Segunda Division streamed for free on YouTube in more than 155 countries.
Copa de la Reina.
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